A production house specialized in “food content”.

see our work →
Hands holding a plate of hummus with olive oil

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services.

  • Long table set under the trees for an event

    Activations and events

  • Photography

  • Film crew shooting with camera and microphone on a farm

    Video

  • Design

  • Web

  • Content creator pouring sparkling wine into a glass

    Influencer partnerships

· some brands we’ve cooked for ·

process.

  1. Creative concept
  2. Production: branding, art direction and set building
  3. Recipe development
  4. Filming and photography
  5. Content editing
  6. Websites
  7. Promotions, events and point-of-sale activations
Green line engraving of a whole fish in profile

one production, many dishes.

A single shoot day yields pieces for every screen and even for the store. We plan the shoot to get as much content as possible out of it.

· the formats ·

One shoot, every format

  • Horizontal 16:9YouTube · web · connected TV
  • Vertical 9:16Reels · TikTok · Stories
  • Square and 4:5Instagram and Facebook feed
  • Shorts from 6 to 15 sPaid ads · bumpers
  • PhotographyCatalog · press · packaging
  • Point of salePackaging photos, shelf screens, shelf talkers and in-store video
  • Channels
    • Facebook
    • Instagram
    • YouTube
    • TikTok
    • Ads
    • Store

case · Agroturismo — Puerto Rico Tourism Company

One shoot gave us the teaser, the brand film and the reels, in horizontal and vertical.

TV version · 16:9
social version · 9:16
  • Cheesemaker laughing in front of his cheese shop
  • Microgreen trays seen from above
  • Cast-iron pan over embers on a grill
  • Farmer in a hat smiling under a tree

photos · same shoot

case · Everyday recipes — Borden

One recipe, three pieces: the video, the feed photo and the in-store artwork.

video · 16:9
Manicotti with red sauce and cheese
photo · feed
Borden “Descubre tus Pastabilidades” in-store artwork
point of sale

WE MAKE PEOPLE
WANT TO EAT YOUR BRAND.

We create agile, appetizing digital content that gets the most out of your budget. We cook up brands with a taste for advertising!

why it works.

Farmer planting seedlings in a garden under a blue sky

Real food content builds trust and credibility.

Hand stirring red sauce in a pot, seen from above

It’s relatable — it mirrors the consumer’s own experiences.

Long table set outdoors on a farm at sunset

It creates a sense of community and shared values.

philosophy.

We believe authenticity is the most powerful ingredient. We celebrate the imperfections and the joy of real food.

  • Botanical plate of breadfruit: a branch with two yellow fruits and green leaves
    fig. 1 — Artocarpus altilis
    panapén · The American Flora, 1855
  • Antique botanical engraving of soursop with spiny fruit and leaves
    fig. 2 — Annona muricata
    guanábana · Jacquin, s. XVIII
  • Watercolor of a Bennett mango in greens and browns
    fig. 3 — Mangifera indica
    mango Bennett · USDA, 1912
  • Watercolor of a whole avocado on cream paper
    fig. 4 — Persea americana
    aguacate · USDA, 1914
  • Watercolor of a hand of Yenjerto plantains
    fig. 5 — Musa
    plátano Yenjerto · USDA, 1904

influencer partnerships.

We find the creators who have a real affinity with the brand and run the whole process, so the content they make serves the campaign’s goals.

Dinner for content creators on a patio with plants, long table setCreator making fresh pasta while another films her on a phone

artificial intelligence.

We use AI to think faster. Never to create food.

how we use it

  • Concepts and sketchesStoryboards and moodboards in hours instead of weeks. Our proposal sketches are made this way, and we say so.
  • Versions and formatsReframes, captions and adaptations for every platform, always reviewed by a person.
  • DataWe read comments, trends and results to decide what to cook next.

what we never do

  • Generated food that doesn’t exist.
  • People who don’t exist.
Line engraving of a hen in profile

the workflow, with one of our dishes

The dish is cooked and photographed for real. Then AI suggests where it could live, and we use that to choose the location with the client before the shoot. Everything generated is labeled.

  1. Real photo, in the studio.real

    Real photo, in the studio.

  2. Proposed setting: bright kitchen.generado

    Proposed setting: bright kitchen.

  3. Proposed setting: wooden kitchen.generado

    Proposed setting: wooden kitchen.

  4. Proposed setting: kitchen at night.generado

    Proposed setting: kitchen at night.

«AI changed how marketing is done, but not what makes it effective.»

Emma Robinson, Canva — State of Marketing and AI, 2026 ↗

«Innovation has no divine right to be accepted.»

Richard Edelman, Edelman Trust Barometer, 2025 ↗

how we build a scene.

Every photo starts long before the camera. This is how we take a dish from idea to table, with real food and props chosen for each brand’s personality.

  1. Pencil and watercolor sketch of pan sobao with butter and a cup of coffee

    The idea

    A sketch of the dish and the scene: what it says, where it lives and how the brand looks.

  2. Overhead view of the prep table: scallions, dressing and cut oranges before cooking

    The recipe

    We develop and test the recipe around the product until it looks and tastes right.

  3. Two stylists setting the table with plates and textiles under the set lights

    The art

    We design the sets. An art table with everything on it: tableware, textiles, surfaces, ingredients and props.

  4. Fish fillet with a pistachio crust on the final plate

    The final plate

    It’s cooked on set, plated, and photographed or filmed for real.

how we work.

We know how important it is to protect your brand’s DNA: its voice, identity, positioning, image, color palette and tone. We make relevant content while always respecting those elements.

Bowl of mac and cheese next to a Borden cheese pack
Board of artisan cheeses on wood with branded packaging
video for Borden

We eat what we film.

We’re advertising people, weekend cooks and professional eaters. We grow the food, cook it, photograph it and, above all, enjoy it. That’s why everyone smiles on our shoots.

  • Team member smiling while cooking in the set kitchen
  • Behind the scenes: two stylists plating under the set lights
  • Producer smiling in a camera harness on a farm
  • Team member laughing next to a cat on a fence
  • Makeup touch-up for a smiling interviewee in a barn
  • Director sitting with a camera among bamboo, crew behind
  • Crew filming farmers in a garden
  • Two team members resting in a garden with a dog
  • The team walking under the trees to a location
  • Camera operator and interviewee on a farmhouse porch
  • Crew in front of a barn with hay bales
  • Behind the scenes: a stylist adjusts the table under the overhead camera
  • Two team members setting the table in the set kitchen, under the lights

A group of friends and advertising people with more than 20 years of experience with local and international brands.

  1. Brief us on your needs.
  2. Get our proposal.
  3. We cook your brand.
  4. You get your content.

let’s talk!

Tell us about your brand and what you want to cook.

write to us →